We live in an omni-channel, always connected world where a consistent website performance is not only expected by consumers, it’s crucial to the very existence of any business with a digital focus. Both profits and reputation take a hit when a site experiences downtime—the nemesis of every company invested in online marketing. A service that monitors for downtime will minimize the dollars lost to this it-happens-to-everyone-at-some-point annoyance. Common sense says do everything possible to reduce downtime.
But what about overall website performance?
Well, as long as it’s live… right?
While that’s a super easy trap to fall into, it’s also a dangerous pit that can rob your business of untold potential. Consumers are a demanding lot because they CAN be. With so many sites to choose from, in most cases, customers can afford to be picky which means website performance cannot be an afterthought.
It’s time to take a hard, honest look at the key components that factor into a website’s performance.
- Load time
While the actual load-time for any website will depend on a variety of factors, the “faster the better” is the mantra web users live by. Try accessing your site from a computer you’ve not used to access it previously. Test each feature and note the time it takes for each application to load. Let your IT team or website provider know you’re interested in the timeliest experience possible for your customers.
If an APM strategy lacks strength, digital performance will suffer. Issues will crop up and threaten to leave customers glaring at a non-responsive page. Schedule a “load test” for every new application, allowing plenty of time to address any issues that might arise when the app faces high traffic or heavy use.
- Simplicity vs. Complexity
Complicated over-the-top technology does not necessarily make a better website. In fact, extra bells and whistles not only complicate the consumers’ experience, they can rob resources from the applications crucial to complete the customer’s transaction. As more is expected from websites in the number of scripts needed and the push for real-time notifications, prioritize resources to give consumers the most satisfying experience.
Monitoring and Testing Options
In the pursuit of the optimum website experience, testing for speed and overall performance has to be a priority. Many free sites offer a variety of testing options.
Google’s PageSpeed Tools offers web developers the means for analyzing and optimizing loading speeds in addition too other resources such as browser extensions for staying up-to-date on the latest rules and functionality for continuous optimization. Because, in layman’s terms, everyone knows faster is better.
Pingdom Tools offers both free and several levels of fee-based services that go beyond monitoring for downtimes, to include an array of performance parameters to ensure optimum end-user experience. Contact via email, Twitter, of SMS will alert subscribers if issues are detected.
Brand equity and loyalty depend on digital performance. Customers know that high-performing apps and websites reflect the honesty and integrity of the host company. Reward their faith and loyalty with the best website performance and monitoring possible.
At B. Loehr Staffing, we take time to share valuable information with our clients and prioritize our website’s performance to better you better. Our number one priority, however, is filling our clients’ employment needs, matching them with the best field associates for every position. Contact us today. We are the best because we have been giving our best – since 1898.