It’s not likely that any business owner or leadership teams are looking for more things to fill their day. Even with the economy’s rebound in recent year, staying afloat in today’s business world is a full-time job in itself. Still businesses across the country are stepping up to volunteer, to donate services, to give back to their communities.
The last few years have seen philanthropy grow in a profound way, to the tune of 64 percent of companies reporting an increase in giving back between 2010 and 2013, with participation up by more than 10 percent for 52 percent of these companies.
While many large corporations are generous with financial support across a wide array of charitable organizations, companies without the means to contribute money need not feel left out when it comes to impacting their community. Opportunities involving the gift of time, services, or non-financial resources abound.
Large and small businesses alike have recognized why giving back matters and why getting involved is worth the effort. Here’s but a sampling of those reasons.
- Giving Back Feels Good: The Satisfaction Factor
If that sounds like a backhanded, “what’s in it for me?” reason, stop for just a second. It’s a fact that giving of yourself – time, money, talents, whatever – has a “feel good” effect. That’s just how it works. And that’s secretly why Mom and Dad never tired of repeating the adage, ’tis better to give than to receive. They knew that once you got bit by the “giving bug,” giving would become a habit.
You’re right; you shouldn’t get involved in community efforts so that you can pat yourself on the back. But honestly, in the bad-news-at-every-turn world we live in, who couldn’t use the satisfaction boost of knowing you did something that will ultimately help another human being? Which leads right into “why” #2.
- Improved Employee Morale
Everyone knows the positive impact employee morale can have on productivity. Likewise, the negative impact a plummeting morale can have is probably even more familiar. Well, imagine an entire workforce, amped up on “feel good” vibes from the company’s participation in the food pantry’s holiday drive or the Children’s hospital benefit or Habitat for Humanity’s latest project. Those good vibes will translate into a geyser of team unity back at the job site. And what management staff wouldn’t be all about that?
Remember, too, that Millennials place a high importance on the “giving back” factor when job hunting. They look for companies who align themselves with and are committed to a cause.
Companies who choose to be involved in their community discover the benefits far outweigh the inconvenience or sacrifice. Those who feared time and attention pulled from monitoring the bottom line would endanger said bottom line soon realize just the opposite is true. Why? Because customers pay attention to which companies are community-minded.
Community involvement provides avenues to:
- make connections and form relationships with potential customers
- build respect throughout the community
- enhance the company’s reputation
- network within your industry
- increase visibility and build loyalty
- develop affiliations with city, community, area, regional leaders
Both you and the community will reap the benefits of your ongoing involvement in whichever philanthropic opportunities you choose to align your company.
- Loehr Staffing has faithfully served the greater St. Louis metropolitan area since 1898. We take seriously our pledge to provide excellence in employment services throughout this great community. Contact us today about a partnership that will exceed your expectations.