This question is asked often by job seekers across the country, and the answers have varied greatly. The answer you receive depends on whom you speak to about this issue. Whether you are new to the workforce or are looking for your fifth job, this is a very important topic to discuss. We will look at both possible answers to this question and how it can affect your job search for the better or for the worse.
Yes, Do It Right Now!
As you can see, the first answer we will discuss is “Yes you should fill your resume with keywords!” This is an excellent way to get noticed by employers, especially those who use Applicant Tracking Systems. These systems are used to scan resumes submitted to companies electronically in order to save time on the part of human resource employees. No longer do employers have to sift through paper copies of resumes to find the best candidates for open jobs.
Also, using industry-specific keywords throughout your resume gives you more credibility as an applicant. Any job seeker can say they know their way around their given field, but using appropriate lingo and jargon from that field, and applying it to your current or past positions and how you performed in each, proves your strength and knowledge you have garnered from those positions.
No, Absolutely Do Not Employ This Method!
One reason not to do this type of marketing ploy is that this it can come across as keyword spamming. You definitely do not want to spam the employer with your resume because their software program will catch it and it will be tossed from their candidate pool. This will prevent you from receiving a call about a job interview and you will likely have burnt a bridge with the company at the same time.
To appropriately incorporate keywords into a resume, you should only use them where they actually fit and make sense, not just throw them into every line or title.
The bottom line here, when looking at the positives and the negatives, is that you should never fill your resume with keywords. Use them sporadically throughout the content of the resume, much like you would when writing content for the web, but do not spam a potential employer.
Contact B. Loehr Staffing today to discuss how they can get your resume in front of decision makers at some of the best companies in St. Louis.