A person’s LinkedIn profile can become a link between contacts and jobs if it is handled correctly. The profile should be as professional as possible and include various types of media. The media posted to a person’s LinkedIn profile can include SlideShare presentations, YouTube videos, blog posts or published content and links to work examples.
SlideShare was created in 2006 and acquired by LinkedIn in 2012. The program allows users to create webinars, PDF files, infographics, videos, documents and presentations. There are more than 15 million posts using SlideShare, which means that you can learn just about anything using the program. If you add some presentations using SlideShare, your LinkedIn account will become popular very quickly.
Improving a LinkedIn account can be done with the click of a mouse when adding YouTube videos. Videos add a different feel to your profile page. The videos should involve you describing a piece of information within your industry, teaching a lesson, or discussing current news regarding the industry in which you work. Videos will also break-up the monotonous content posted on your profile page, making the page easier to look at for visitors.
Blog Posts or Published Content
Everyone should link their LinkedIn page to a professional website or blog. This will allow the profile page to be updated with a link and piece of information each time you write a new blog entry or post new content to your professional website. The more often you update your blog, the more often your profile page on LinkedIn will be updated. This means that you will garner more visitors to both locations, helping you increase your network and presence online.
Links to Work Samples
A LinkedIn profile page is also a great place to show-off the work you have done over your career. This can be written work, artwork, educational material and much more. All you need to do is post a link on your LinkedIn profile page to the website that hosts your work samples. This will help your profile get noticed by hundreds of job recruiters out there.
The staff at B. Loehr Staffing is here to make sure your LinkedIn profile page is up-to-date and professional enough to get you noticed by recruiters in every industry imaginable. If you are looking for employment in St. Louis, contact our team today.