How to Market Yourself as a Job Seeker

Many job seekers will tell you that finding a job is essentially a full time position in itself. Just like a company needs to market itself to find potential customers, as a job seeker, you need to market yourself to find potential employers. In fact, in today’s extremely competitive job market, it is more important than ever to create a recognizable career brand so prospective employers can easily understand who you are, what professional skills you bring to the table, and ultimately, if you will be the best candidate for the position. Here’s how to get started:

  • Perform a self-assessment. The first step to marketing yourself is understanding who you are and which key skills you want to emphasize. A good starting point may be taking an honest look at your daily work activities and ranking what you do best. If you are unsure of your ability to effectively demonstrate or communicate your skill set, consider asking colleagues or former coworkers for feedback. This is also a great way to determine if your perception of your brand is in line with how others interpret it.
  • Brand yourself. After you recognize your strengths and the brand you want to project, it is a good idea to pick a focus or even an individual mission statement. This will help you gather your experiences and skill set that will help support your brand. Your resume can be one of the best tools you have for this purpose. Resist the urge to add every experience and activity you have done and instead, focus on targeting five clear, concise statements on what you have done that provides a sturdy backbone for the position you are pursuing. Keep in mind that it is okay and sometimes recommended to have more than one resume.
  • Spread the word. One of the best ways to promote your brand today is through the various social networks such as LinkedIn, Facebook, and Twitter. When going this route, make sure your social profiles match your resume; potential employers may check you out on LinkedIn before requesting your resume or inviting you for an interview. Industry groups provided through these various networks are excellent resources for connecting with like-minded professionals, asking questions about opportunities, and sharing your own expertise.

Knowing how to market yourself as a job seeker is a great skill when it comes to positioning yourself for your next job. Keep in mind a large portion of your job search boils down to how you present yourself. By following the outlined skills above, you can help yourself get your foot in the door for your next opportunity! To get a head start on developing your own personal brand, get in touch with the St. Louis premier staffing solution, B. Loehr Staffing today or connect with us on Facebook and follow us on Twitter!

Soft Skills Needed in Today’s Workplace

As explored in a previous post, today’s multi-generational workforce is very diverse. Because of this, it is imperative to understand the best ways to communicate with coworkers of different generations and recognize where each generation’s different strengths and weaknesses lie. Keeping an open mind is the key to mastering the art of working with coworkers of all generations, as well as the ability to share ideas clearly through multiple outlets, whether it is email, telephone, or face to face meetings.

Regardless of generation, several personal qualities, habits, and attitudes known as “soft skills” are necessary for success in most jobs available today. Each company looks for a different mix of skills and experiences; however, being an expert is no longer enough.  To complement the core competencies required for a given position, several specific soft skills exist that every employer values and looks to find in an ideal candidate. Some of the most common soft skills sought out by employers today include:

  • Strong communication skills. Communication is essential in every job. Employers want to see that you are able to both articulate verbally and listen well to others. A potential new hire should be able to build bridges with coworkers, vendors, and customers, and work well in a team setting.
  • Positive attitude. Employers want employees who are upbeat, optimistic, and promote positive energy in the workplace. No matter the position or title, employers seek employees with a sense of self confidence who will be able to ask necessary questions when needed and inspire confidence in others.
  • Adaptability and flexibility. Being able to adapt to new situations and challenges is an invaluable skill. Problems will inevitably arise from to time in any position, and employers want to hire candidates who can take ownership of issues and use their resources and creativity to solve them.

When job hunting, be sure to focus on the skills most likely to interest your prospective employer and find ways to demonstrate these skills in your resume and job interview. Remember, it is your unique combination of core skills and soft skills that will help you stand out from the sea of other candidates! If you are looking for additional job placement resources, contact the St. Louis hiring experts at B. Loehr Staffing today or connect with us on Facebook and follow us on Twitter!

Optimize Your Online Job Listings to Attract Quality Candidates

Hundreds of online job listings are posted every day by different companies and organizations. The story is usually the same; some job listings seem to get overlooked while others attract a steady stream of highly qualified candidates. Although each business has its own unique set of needs and challenges when it comes to recruitment, all companies posting their jobs online ultimately want to ensure their posting is attracting top quality job candidates. The key to achieving this is optimizing a concise and compelling job description. To create a successful job listing that will capture the results you need, make sure your posting includes the following criteria:

  • Company originality. Why should a candidate want to work for your company? Company culture can truly or make or break whether a candidate will be a good fit, so it is crucial to convey your culture right off the bat and paint a realistic picture of daily life in your company. If possible, try to also include the benefits of working for your company. Aside from standard benefits, such as healthcare and vacation days, describe what the candidate will get out of the experience of working for you and how it will benefit them professionally. This is how you will sell the job opportunity and get job seekers excited.
  • Online optimization. Remember, your job description will be posted online; it is important to take a few extra steps to make sure job seekers are getting the most out of your description and that your posting itself is taking full advantage of all the benefits online listings have to offer. Write your description with the keywords job seekers are searching for, including buzzwords, locations, and any applicable certifications. If possible, add H1 and H2 bold font tags to these keywords to help them stand out. Finally, try to include custom URLs to provide job seekers additional insight as well as enhance SEO value to your listings.
  • Clear and concise information. Job seekers will not want to apply to a job if they do not understand the description. Include basic and unique responsibilities, but do not delve too deeply into any one area. Also, steer clear of internal language in your job posting and instead use common, standard industry terms and buzzwords that will be familiar to job seekers. Also, consider bulleted lists as a friendlier on the eyes and less intimidating method of presenting information than a large block of text.

Creating a strong online job listing is an excellent first step to attracting top quality job candidates. B. Loehr Staffing is committed to connecting companies with the candidates and resources they need to meet and exceed their staffing goals and expectations. If you are looking to improve your online job listings by working with the top Missouri staffing firm, contact B. Loehr staffing directly or connect with us on Facebook and follow us on Twitter!

Reducing Tension While Hiring

Hiring can be a stressful period of time for both employers and job seekers alike. While employers expect to receive resumes from qualified applicants, job seekers expect employers to be transparent with their intentions. As simple as it may sound, the key to reducing the majority of possible tension during the hiring process is clear communication; however, this is often easier said than done, especially where certain factors such as company specific terminology or assumptions from both parties are involved. In order to reduce tension when your company is hiring, keep these important tips in mind:

  • Write clear job descriptions. Often times, employees within a company will use internal terminology on a daily basis and forget that it is not common knowledge. Your job description should be written clearly enough that anyone can read it and understand what the duties, responsibilities and expectations are, regardless if they have ever worked in your specific company or not.
  • Clearly define your target. The first step to finding the best candidate for the job is understanding the type of candidate you wish to find. Once you have clearly defined the basic attributes, skills, and experience of your preferred candidate, you can begin your search with a clear and strong understanding in mind.
  • Use realistic qualifications. During the hiring process, it can become all too easy to confuse your needs versus wants. While it is okay to keep a wish list in mind for the perfect candidate, do not include these ideal traits in your must have qualifications. This will only make the hiring process unnecessarily long and difficult.
  • Follow up with candidates. Waiting to hear back after submitting a resume can be one of the most stressful aspects of a candidate’s job search. To avoid leaving your applicants hanging, follow up to let them know you’ve received their resume and are reviewing their credentials. Keep them in the loop regarding the status of their application, even if they have been taken out of the running. In situations like these, bad news is better than no news.
  • Maintain open communication with qualified candidates. It is vital to stay in constant communication with your top candidates. Not only does this ensure that both parties remain on the same page, but it will help keep them engaged and minimize the potential of their interest wandering to the open position of a competitor.

Preventing tension is essential to ensure a smooth and successful candidate search and hire. Working with an experienced staffing partner is one of the best ways to make sure all aspects of your hiring process are accounted for while taking extra care to find the best candidates for your open position. If you are experiencing hiring tension and need some help smoothing out your hiring process, contact the staffing experts at B. Loehr Staffing today or connect with us on Facebook and follow us on Twitter!